We all buy things – food, clothes, TVs, insurance, a car, electricity supplies, phones, a loan, holidays, a home, investments, a pension. But do we always buy what we want? And do we ever pay the right price? Or could we have fallen victim to the nodding donkey, nibbling, the puppy-dog, bait and switch, the slash-and-grab, SSI, auction fever, the valley of death, the yes-yes or any of over a hundred sales techniques commonly used by people who want us to buy something from them?
DON’T BUY IT! exposes the huge variety of tricks and traps that are used to sell to us.
So, next time you’re faced with the boomerang, the sneer, the scarcity sell, the sandwich or even just some simple mirroring and matching, you’ll know what’s happening and be better prepared to deal with it.
And, by the way, although I wouldn’t try to sell anything to you, this book is definitely one thing you should buy – it’s a bargain, it will save you money, it will improve your life, it will make you more popular, happier and more successful – so act now while stocks last!