We all buy things � food, clothes, TVs, insurance, a car, electricity supplies, phones, a loan, holidays, a home, investments, a pension. But do we always buy what we want? And do we ever pay the right price? Or could we have fallen victim to the nodding donkey, nibbling, the puppy-dog, bait and switch, the slash-and-grab, SSI, auction fever, the valley of death, the yes-yes or any of over a hundred sales techniques commonly used by people who want us to buy something from them?
DON�T BUY IT! exposes the huge variety of tricks and traps that are used to sell to us.
So, next time you�re faced with the boomerang, the sneer, the scarcity sell, the sandwich or even just some simple mirroring and matching, you�ll know what�s happening and be better prepared to deal with it.
And, by the way, although I wouldn�t try to sell anything to you, this book is definitely one thing you should buy � it�s a bargain, it will save you money, it will improve your life, it will make you more popular, happier and more successful � so act now while stocks last!
