February 2024
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Why does a state school need a “Marketing and Public Relations Officer”???????

(Friday/weekend blog)

I thought readers might be interested/amused/disgusted (delete as appropriate) by a job ad that somehow appeared in my email inbox. The job was for a Marketing and Public Relations Officer for St Edwards School. This is a state school run by Bournemouth, Christchurch and Poole Council (BCP Council).

If St Edwards was a private school needing to attract fee-paying students, I could understand that the school would need to market itself. But this is a state school. If it’s any good, parents will want to send their brats there. If it’s a  disaster, parents will want to avoid it. There is plenty of information on schools’ performance and ratings available free on the Internet. So WTF does St Edwards School need a Marketing and Public Relations Officer?

I realise the role is only part time. But it’s paying up to £27,000 a year. I guess I must be old-fashioned as I believe that is money that could be better spent on the children’s education.

I’ve just looked at Education Vacancies on the Grauniad website and I suspect that our state schools are wasting tens of millions a year on useless, bureaucratic non-jobs like Environment Officers, and Equality Officers, and Diversity Advisors, and Marketing Managers, and Student Services and Attendance Managers, and Account Relationship Managers, and Public Relations Officers and School Business Managers and loads of other such non-jobs in bureaucratic Britain.

Maybe that’s why there’s not much money left to employ people who will actually teach something or to buy books?

Marketing and Public Relations Officer – St Edward’s School

BCP Council  Bournemouth, England, United Kingdom 3 days ago  5 applicants

About the job

This is an exciting opportunity for an enthusiastic, pro-active and imaginative PR and/or Marketing person wanting to work in a happy, caring and successful environment, helping us to make a difference in the lives of young people by ensuring that our communication, and celebration of our work as a school is outstanding.

The role will be responsible for developing, organising and managing the school’s PR and Marketing activities. You will have proven experience of working with Microsoft Office Suite and Social Media platforms at a high level, together with experience of managing communication across a range of media.

The role is part time Term time, including INSET, plus 20 – 25 hours in school holidays. The actual hours and pattern of working will be agreed with the successful candidate. Some home-working, may be a possibility.

For a person bringing significant skills and experience to the role, we could consider offering an enhanced salary at Grade G SCP 18 – 23 £24,982 – £27,741 pro rata.

Benefits include an environment where staff and students enjoy working together and are supported to excel; great facilities, excellent CPD and a caring, encouraging and supportive staff community.

Please read through the job description, person specification and general information prior to applying and ensure that you show how you meet the criteria in the relevant experience section.

Please visit our website at for further information about our school. If you would like to visit us, or have a conversation before making an application, subject to schools being open under the present COVID 19 situation, we’d love to hear from you.

Interviews will be held in accordance with current coronavirus guidelines.

St Edward’s School is committed to safeguarding & promoting the welfare of children & young people. All appointments made are subject to an enhanced DBS check.

Closing date is: Sunday 11 April 2021

Interviews will be held on: Wednesday 21 April 2021

6 comments to Why does a state school need a “Marketing and Public Relations Officer”???????

  • Adrian Brewer

    An April Fool joke maybe?

  • David Craig

    No. I got the job ad about a week ago. Sadly it’s not an April Fools’ joke. I wish it was.

  • A Thorpe

    Since schools stopped teaching pupils how to think they don’t need teachers, so they have to employ somebody to convince parents that their children are receiving a good education.

  • Jeffrey Palmer

    Someone’s chum needs a job. Simples.

  • Ed P

    The other side of this is that McVomit’s et al are fully ‘staffed’, so the great unwashed need to be kept busy – all these pointless jobs provide a safe haven for them.

  • Hardcastle

    Good schools do not need PR.Their pupils,teachers and results (in all interpretations o f the word) speak for themselves.PR exists to persuade people that the product is “brilliant”,”excellent” whatever the actual quality might be.It is a means of avoiding reality,ducking awkward questions and has no place in education.I speak as a former teacher of nearly 40 years.People these days are so easily manipulated by glib propaganda,look what is happening around us as we speak.Glossy prospectus,corporate style entrances,grandiose job titles,butter no parsnips.Good education could operate in a Nissen hut,given the right individuals.Now it is all top show but mediocrity beneath the veneer.

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